This Mistake Can Make You Look Dumb
It’s an old saying that “the devil is in the details.”
If we modify that to copywriting, it would be the “devil is waiting to pounce on incorrect details.”
Dan Kennedy and Bill Glazer often speak of the need to have an affinity to a market. That is, to sell to a group of people, you have to know what they are like. You have to talk like they talk, act like they act, and craft your marketing materials around their particular idiosyncrasies.
Nowhere is that more important than when you are crafting the details of your sales letter. If you mess up even one little thing, an entire group of potential customers will immediately invalidate the whole message. Huge percentages of your readers will throw out the piece right there, without ever getting near your actual offer.
To find out what to do about this problem, and how to correct it, check out this link:
http://ezinearticles.com/?Sales-Letter-Copywriters—This-Mistake-Can-Make-You-Look-Dumb&id=4071572
