Copywriting Help – A Cool Website for You to Check Out
Hey Folks –
I don’t find web sites that I really, really like very often, but just recently I stumbled on a site that is absolutely first rate. If you write sales material – or really, write anything at all – then you are going to want to check out www.copyblogger.com.
The article list on the right side of the page features a virtual master class at headline writing, and the content of the articles is light years beyond most free sites.
And before you wonder, no, I am not affiliated with copyblogger in any way. It’s not my site, or a friend’s site, and I’m not getting paid to say this. I’m just a fan of well written information, and this site is certainly that.
Enjoy.
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This Mistake Can Make You Look Dumb
It’s an old saying that “the devil is in the details.”
If we modify that to copywriting, it would be the “devil is waiting to pounce on incorrect details.”
Dan Kennedy and Bill Glazer often speak of the need to have an affinity to a market. That is, to sell to a group of people, you have to know what they are like. You have to talk like they talk, act like they act, and craft your marketing materials around their particular idiosyncrasies.
Nowhere is that more important than when you are crafting the details of your sales letter. If you mess up even one little thing, an entire group of potential customers will immediately invalidate the whole message. Huge percentages of your readers will throw out the piece right there, without ever getting near your actual offer.
To find out what to do about this problem, and how to correct it, check out this link:
http://ezinearticles.com/?Sales-Letter-Copywriters—This-Mistake-Can-Make-You-Look-Dumb&id=4071572
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Weekend Fun – The System Seminar
On Friday I will be heading out to the Westin O’Hare hotel to attend Ken McCarthy’s System Seminar.
The System Seminar is one of the best and longest-running online information marketing seminar in the country, and routinely attracts a great lineup of speakers from all phases of marketing. This year, the keynote speaker is Drayton Bird, a legendary copywriter with more than 40 years of experience (yes, I said 40!).
There will be tons of other great speakers and topics over the course of Friday, Saturday and Sunday, and I hope to come home with tons of great new ideas.
This will be my first ever “high-end” (i.e., expensive) seminar. I’m looking forward to an amazing time.
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