The professional’s tip for writing more clearly
Many amatuer writers feel that writing is about complex sentences and long, fancy words. But the professionals now that the opposite is true. Writing clearly is far more important than writing cleverly. And over the years as a professional writer, I’ve developed one strategy that works over and over to create clear, concise writing. I call it the “talk to me like I’m five years old” technique.
Categories: News and Updates Tags:
Do You Do THIS When You Write (hint: you should!)
I have a bad habit when I write. In fact, it’s not simply bad — it’s actually embarrassing. But I have to tell you, it is also one of the most important habits that makes me who I am as a writer. CLICK HERE to read the full story. http://kevinfranzonline.com/?page_id=300
ENJOY!
Categories: News and Updates Tags:
Learn the RIGHT Way to Outline
Hey Guys -
Have you always HATED outlining? I know when I was younger I dreaded doing it!
But since then I’ve learned a few tricks and now I would never write any other way! Check out a new article I wrote on the subject:
http://kevinfranzonline.com/?page_id=289
I’m interested in what you think!
Categories: News and Updates Tags:
Writing Tips From the Pros – 6 MS-Word Commands You Should Be Using
There is little doubt that Microsoft Word is the most popular word processing program available today. Writers of all levels use it daily, and it has become the unofficial “standard” for business. If you are a marketer, chances are great that you use Word to create your sales letters, marketing pieces, and even website copy.
There is a difference, however, in how most amateur writers use the program and how professional writers use the program. In my many years of writing with Word, I have consistently used a handful of commands over and over, and not quite in the way you might think.
Let me explain. Read more…
Categories: Articles and Instruction, News and Updates Tags:
Back with a new look!
Hey all -
I recently decided to go in a different direction with my blog and other online media. The first step is creating this “new-look” site for hosting my blog. Hope you like the colors and layouts!
In the coming weeks, you will see more and changes – mostly additions – to the Kevin Franz Online sites.
Enjoy!
Categories: News and Updates Tags:
Copywriting Help – A Cool Website for You to Check Out
Hey Folks –
I don’t find web sites that I really, really like very often, but just recently I stumbled on a site that is absolutely first rate. If you write sales material – or really, write anything at all – then you are going to want to check out www.copyblogger.com.
The article list on the right side of the page features a virtual master class at headline writing, and the content of the articles is light years beyond most free sites.
And before you wonder, no, I am not affiliated with copyblogger in any way. It’s not my site, or a friend’s site, and I’m not getting paid to say this. I’m just a fan of well written information, and this site is certainly that.
Enjoy.
Categories: News and Updates Tags:
This Mistake Can Make You Look Dumb
It’s an old saying that “the devil is in the details.”
If we modify that to copywriting, it would be the “devil is waiting to pounce on incorrect details.”
Dan Kennedy and Bill Glazer often speak of the need to have an affinity to a market. That is, to sell to a group of people, you have to know what they are like. You have to talk like they talk, act like they act, and craft your marketing materials around their particular idiosyncrasies.
Nowhere is that more important than when you are crafting the details of your sales letter. If you mess up even one little thing, an entire group of potential customers will immediately invalidate the whole message. Huge percentages of your readers will throw out the piece right there, without ever getting near your actual offer.
To find out what to do about this problem, and how to correct it, check out this link:
http://ezinearticles.com/?Sales-Letter-Copywriters—This-Mistake-Can-Make-You-Look-Dumb&id=4071572
Categories: Articles and Instruction, News and Updates Tags:
Weekend Fun – The System Seminar
On Friday I will be heading out to the Westin O’Hare hotel to attend Ken McCarthy’s System Seminar.
The System Seminar is one of the best and longest-running online information marketing seminar in the country, and routinely attracts a great lineup of speakers from all phases of marketing. This year, the keynote speaker is Drayton Bird, a legendary copywriter with more than 40 years of experience (yes, I said 40!).
There will be tons of other great speakers and topics over the course of Friday, Saturday and Sunday, and I hope to come home with tons of great new ideas.
This will be my first ever “high-end” (i.e., expensive) seminar. I’m looking forward to an amazing time.
Categories: News and Updates Tags:
And even a couple more articles for you . . .
Folks -
Not sure why, but I’ve been feeling rather prolific lately. Here are two more marketing articles that you may enjoy.
Please feel free to comment on any of the content that you see.
Article 1: Sales Letter Copywriter – An Easier Way to Write -
Click here: http://ezinearticles.com/?Sales-Letter-Copywriter—An-Easier-Way-to-Write&id=4022215
Article 2: Sales Letter Headline – The Important First Step -
Click here: http://ezinearticles.com/?Sales-Letter-Headline—The-Important-First-Step&id=4022258
Categories: News and Updates Tags:
8 Paragraphs of Fun (and how to make it better)
Marketing often relies on tried and true formulas to entice readers and encourage customers. One of the most famous is the “8 paragraph formula.” If you don’t know what that is, you can check out this article . . . AND get a very cool variation that just might lick some new life into the old formula.
Enjoy:
http://ezinearticles.com/?Instant-Sales-Letters—A-More-Creative-Approach&id=4022197
Categories: Articles and Instruction, News and Updates Tags:
